The Emporio Armani tree, set up on Via Croce Rossa in front of the Emporio Armani store in Milan, invites you to experience the magic of the holidays through the brand's creative lens in a city that is dear to its stylistic identity, placing dreams, desires, and aspirations at the forefront. A minimalist and contemporary design harmonizes with vibrant colors, suggesting a sense of lightness and wonder while evoking the beauty of dreams.
This initiative is part of the "Christmas of Trees" project, which features 27 trees throughout the city. To further enrich the project, a special holiday activity promoted by the brand will take place from December 13 to 15, along with the illumination of a street in a peripheral area of Milan.
EMPORIO ARMANI invites you to follow and realize your dreams, nurture your passions, and never stop exploring the most visionary side of yourself.
This initiative is part of the "Christmas of Trees" project, which features 27 trees throughout the city. To further enrich the project, a special holiday activity promoted by the brand will take place from December 13 to 15, along with the illumination of a street in a peripheral area of Milan.
EMPORIO ARMANI invites you to follow and realize your dreams, nurture your passions, and never stop exploring the most visionary side of yourself.
WAITING FOR THE MAGIC OF THE HOLIDAYS
Ho sognato una stella (I dreamed of a star) is the Emporio Armani tree that invites you to experience the magic of the holidays through the brand's creative lens by focusing on dreams, desires and aspirations. Located in Via Croce Rossa, in front of the Emporio Armani store, the tree has a minimalist and contemporary design with bright colours that suggest a sense of lightness and wonder and evoke the beauty of dreams.
The initiative is part of the ‘Il Natale degli Alberi’ (Christmas Trees) project, which includes 27 trees throughout the city To further enrich the project, from 13 to 15 December, a Christmas activity promoted by the brand and the lighting of a street in the city of Milan.
CREATE YOUR CARD
Send a personalized greeting to anyone you wish with the exclusive Emporio Armani card
The initiative is part of the ‘Il Natale degli Alberi’ (Christmas Trees) project, which includes 27 trees throughout the city To further enrich the project, from 13 to 15 December, a Christmas activity promoted by the brand and the lighting of a street in the city of Milan.
CREATE YOUR CARD
Send a personalized greeting to anyone you wish with the exclusive Emporio Armani card