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48 items
  • NEW ICON COLLECTIONThe New Icon collection celebrates the contemporary essence through iconic garments and accessories, perfect for an urban and sophisticated style. Clean lines, bold details and high quality materials define each piece, from denim to jackets and designer bags and trainers. Neutral colours are combined with light accents to create a modern balance. Designed for those who like to stand out with simplicity and personality, this collection represents the essence of the A|X Armani Exchange DNA, reinterpreted to follow the rhythm of metropolitan life.
  • Down Jackets
    CHF 340
    + 2 colors
  • Zip-Up Sweatshirts
    CHF 150
    + 4 colors
  • Regular Fit T-Shirts
    CHF 48
    + 3 colors
  • Sweatpants
    CHF 115
    + 4 colors
  • Hoodies
    CHF 140
    + 3 colors
  • Sweatpants
    CHF 115
    + 4 colors
  • Icon Project Visor Hat
    CHF 65
    + 3 colors
  • Crossbody Bags
    CHF 85
    1 color
  • Melting-pot of cultures, desire to connect with others, continuous exchange that enriches. Wear and show the A|X Armani Exchange spirit with New Icon, the collection that takes a leap backwards, back to 1991, takes inspiration from the archives and infuses new energy into the brand by recovering the original logo that becomes the protagonist and leitmotif of a collection with a basic and trendy style.
  • Denim Jackets
    CHF 180
    1 color
  • Sweatshirts without Hood
    CHF 105
    + 4 colors
  • Sweatpants
    CHF 115
    + 4 colors
  • Icon Project Visor Hat
    CHF 65
    + 3 colors
  • Sweatshirts without Hood
    CHF 105
    + 4 colors
  • Regular Fit T-Shirts
    CHF 48
    + 3 colors
  • Slippers with Icon Project logo
    CHF 65
    + 2 colors
  • Backpacks
    CHF 115
    1 color
  • The New Icon collection embodies the essence of essential, minimalist style, with basic pieces designed for timeless style. Made in a neutral colour palette of white, black and blue, each piece fits easily into any wardrobe, becoming a versatile element for casual and refined looks. The presence of the iconic logo, discreet yet distinctive, adds a touch of identity to the clean design, enhancing the brand connection. This collection celebrates sophisticated simplicity, offering garments that combine quality, comfort and authentic style, perfect for those seeking everyday fashion with unmistakable character.
  • Down Jackets
    CHF 340
    + 2 colors
  • Formal Jackets
    CHF 290
    + 2 colors
  • Long Sleeves T-Shirts
    CHF 65
    + 3 colors
  • Formal Trousers
    CHF 160
    + 2 colors
  • Hoodies
    CHF 140
    + 3 colors
  • Regular Fit T-Shirts
    CHF 55
    + 3 colors
  • Bermuda Shorts
    CHF 95
    1 color
  • Caps
    CHF 65
    + 2 colors
  • Zip-Up Sweatshirts
    CHF 150
    + 4 colors
  • Polo Shirts
    CHF 75
    + 4 colors
  • Sweatpants
    CHF 115
    + 4 colors
  • Icon Project Visor Hat
    CHF 65
    + 3 colors
  • Formal Jackets
    CHF 290
    + 2 colors
  • Jumpers
    CHF 115
    + 2 colors
  • Polo Shirts
    CHF 75
    + 4 colors
  • Formal Trousers
    CHF 160
    + 2 colors
  • Regular Fit T-Shirts
    CHF 55
    + 3 colors
  • Regular Fit T-Shirts
    CHF 55
    + 3 colors
  • Hoodies
    CHF 140
    + 3 colors
  • Regular Fit T-Shirts
    CHF 48
    + 3 colors